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Colgate · Max White Ultra

2024
Commercial
Duration15"
CLIENTUnilever
AGENCYAmarena Company
PRODUCTION COMPANYFrame by Frame

EXECUTIVE PRODUCEREmiliano Cerfeda
LINE PRODUCERBarbara Simone Roberti
POST PRODUCERLaura Pace
JUNIOR PRODUCERMaria Matilde Buccimazza

CINEMATOGRAPHERSimonluca Fraioli
CAMERA ASSISTANTIndro Forconi
2ND CAMERA ASSISTANTChiara Cocchi
GAFFERStefano Pistonesi
BEST BOYGiole Pistonesi, Manuel Pistonesi
SET DECORATORSofia di Russo

EDITORChiara Bucaccio
COLORISTMarco Valerio Caminiti
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This commercial is an edit dedicated to the Sanremo Festival, practically the most massive music television event in Italy.
Just for the occasion we filmed some extra shots with Giulia Salemi.

To keep with the musical theme, I thought I would load Giulia up with some music: you can't hear it but, while Salemi is smiling and winking at us, there's Britney Spears warming up the atmosphere (on a boombox).
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