Nissan · Reverse

2017
CLIENTNissan
AGENCYTBWA
CREATIVE DIRECTORStefano Legno Guidi
PROD COMPANYSator International
EXECUTIVE PRODUCERLuciano Marano
CINEMATOGRAPHERFrancisco Gaete Vega
CAMERAEduardo Milanese
LINE PRODUCERDaiana Bucciano
EDITORFrancesco Di Giorgio
COLORISTAccursio Graffeo
SOUND DESIGNERSuoni
ACTORSTiziano Panici, Ester Pantano

With Nissan Reverse, we carefully fused stock footage and original material to create a campaign with a very eclectic profile.

A brief tableau with a couple “bordering on disaster” was the most effective strategy to explain how valuable it can be to be able to take a step back when you make a mistake (in this case, a car purchase).

For me, it was crucial to find an actor who could cover the range of emotional responses, from drama to enthusiasm, in the space of a second; Tiziano Panici made the difference.

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